Encouraging men to seek support
Catalyst Minecraft Project Blog
Week two of the development stage, with little action required from our end, was all about PR and promoting the project to a wider audience.
I put together a press release about the launch of the project which was sent out to all regional media contacts.
It appeared in a number of local titles in print and online including coverage in the Westmorland Gazette (South Lakeland), Lancaster Guardian and Morecambe Visitor. I was also interviewed via Zoom by That’s Cumbria TV which appeared mon their social media and, most excitingly, the very popular BBC North West Tonight are interested in doing a news piece when there are more visuals and “walkthroughs” available that they can feature. They have asked me to get in touch early in March.
An example of the local coverage is here https://www.lancasterguardian.co.uk/health/lancaster-charity-aiming-combat-childrens-covid-isolation-unique-virtual-videogame-world-3117313
The second meeting between us and BlockBuilders takes place on Friday 12 February and, for the first time, it will include two of our specialist children’s therapists.
Until now, as we are focusing primarily on the youth club aspect of the project discussions have only included our youth workers but we have invited the therapists to give their own specialist input and see the possibilities of the finished project for their own unique sphere of work.
Internal discussions this week explored the potential partnership possibilities that may be linked to the idea of developing some iconic local landmarks within the Minecraft worlds.
At a previous meeting it was mooted that it could feature virtual versions of real places including BAE Dockyard in Barrow, Lakeland outdoor centres, Kendal Castle and Morecambe Promenade. We wondered if we could contact specific groups that may have a responsibility for these and see if they would be interested in getting involved. This could include the Cumbria and Lancashire Tourist Boards, Lake District National Park and Bae Systems. We sent an exploratory email to BAE and are awaiting a response. The possibilities around Morecambe are particularly strong as the charity is looking to open a new centre in the town this year and the resort is also bidding to be the home of a new Eden Project and is getting strong backing.